Library: Marketing: Home

From Marco Verch, 2017, Flickr https://flic.kr/p/Wbopsv. CC BY 2.0.

Marketing Library Guide

This guide provides resources that may be helpful to your business & management classes.

Top ResearchTools

Top Research Tools

You can access the complete list of business databases here.

Business Source Complete
Search this top business resource for peer-reviewed articles covering such topics as management, economics, finance, accounting, and international business. Also find business cases, company profiles, SWOT analyses, industry reports, and country economic reports.
Business Insights: Global
Includes business case studies, in-depth statistical data, company and industry profiles, SWOT and market share reports, and the ability to compare global economies, countries, companies, and industries.
ABI/Inform
One of the top databases for business, marketing, management, and related fields.
Business (Gale OneFile)
Accounting, economics, finance, marketing, management and strategy, and business theory and practice.
Business Source Premier
Search this top business resource for peer-reviewed articles, business cases, company profiles, SWOT analyses, industry reports, and country economic reports. Business Source Premier is included in Business Source Complete.
Economics and Theory (Gale OneFile)
Strong emphasis on titles covered in the EconLit bibliographic index.
Entrepreneurship (Gale OneFile)
Provides insights, tips, strategies, and success stories for business schools and entrepreneurs.
Nexis Uni
Company financial reports; company profiles; SEC filings & reports; corporate directories; business articles from newspapers, magazines, journals, wires & transcripts; industry reports.
Sage Business Cases
Authoritative case studies on both traditional and often-overlooked topics.
Sage Research Methods
Resources to answer your research methods and statistics questions.

Find resources to answer your research methods and statistics questions. Includes more than 1000 books, reference works, journal articles, and instructional videos by world-leading academics from across the social sciences, including the largest collection of qualitative methods books available online from any scholarly publisher. The Methods Map can help those less familiar with research methods to find the best technique to use in their research.