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Research in Business Quick Start Guide

How to find better information

Important questions to ask when assessing information

 

Who's behind the information?

Where are they getting their funding?

What might be their motivation for presenting and sharing this information?

What's their mission or perspective?

What's the evidence?

Is there evidence?

What's the source of the evidence? Is it trustworthy?

Is there enough evidence to fully support the claim?

What's missing? Can you think of better evidence?

What do other sources say?

What is the same? What's different?

What trends emerge?

Do the sources agree or disagree? Why?

What are  the perspectives of the other sources?

Use click restraint to make sure you're spending your time on the best information

Use lateral reading to assess information

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